Interesting quote about the sales performance of the Supra ZERO. I blame SUVs for the death of the beloved Supra, 300z, RX-7 and 3000GT. They all got a little too expensive and fashion/nagging wife dictated that men with 45-60k to spend on a car had to buy something rugged and sensible. The midlife crisis guy of the mid 90s no longer looked at fire breathing two door symbols of machismo. He wanted to be cool. So he bought a tough truck that could go anywhere in the world but would spend all of its life on the pavement. And 10-12 years later that guy has produced a rabid SUV hating kurker.