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Discussion Starter · #1 ·

Happy Birthday Scion! You are 10 years old. And while most spend a 10th birthday wishing for ponies, PlayStations and puppies, Scion is hard at work looking for a greater share of the market.

To date, Scion has spent $100 million on the arts to help engrain the brand into youth culture and it seems to have worked with the lowest average age for buyers of any car brand.

Still, the child of Toyota has suffered a lack of popularity in recent years, due mostly to some rather stale product.

Read more here.
2014 Scion tC Review: Car Reviews
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